The Key Objective of Trade Marketing Head is to design the trade marketing strategy and execute the same in the trade with the help of the ASMs/RSMs on the National level
The essence of Role - Key Accountabilities
Developing and Implementing :
- To Develop and execute Trade Marketing Strategy for the company's brands Nationally
- Conceptualizing and formulating trade marketing calendar as per business strategy
- Drive width and depth for existing, New and focus Products through Field team and Distributors
- Manage Customer Relationships: Develop and manage external suppliers, Vendor and partners to drive Trade program efficacy.
- Designing Trade Promotion Programs for Retailers
- Driving share of the shelf with Retailers and Merchandisers
- Building Retailer Relationship and Driving initiatives
- Shopper Activation: Instore Promotion and Activation
- Design and Execution of the Wholesale loyalty program
Monitoring :
- Collect and disseminate Best Practice for profitable Trade Marketing activities
- Ensuring the POP Material is executed in the Market successfully
- Competitive Insights from market to be actively sought and updated regularly to sharpen and ensure trade programs are in line with market requirements
Role Dimensions
Financial Dimensions :
- Keeping the trade spends in the approved budgets
- Analyze and keep track of the Return on Trade Investments
Non-Financial Dimensions :
- Ensuring the desired Market hygiene
- Market visibility in line with the merchandising principles
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