National Trade Marketing Manager - FMCG

The Key Objective of Trade Marketing Head is to design the trade marketing strategy and execute the same in the trade with the help of the ASMs/RSMs on the National level

The essence of Role - Key Accountabilities

Developing and Implementing :

- To Develop and execute Trade Marketing Strategy for the company's brands Nationally

- Conceptualizing and formulating trade marketing calendar as per business strategy

- Drive width and depth for existing, New and focus Products through Field team and Distributors

- Manage Customer Relationships: Develop and manage external suppliers, Vendor and partners to drive Trade program efficacy.

- Designing Trade Promotion Programs for Retailers

- Driving share of the shelf with Retailers and Merchandisers

- Building Retailer Relationship and Driving initiatives

- Shopper Activation: Instore Promotion and Activation

- Design and Execution of the Wholesale loyalty program

Monitoring :

- Collect and disseminate Best Practice for profitable Trade Marketing activities

- Ensuring the POP Material is executed in the Market successfully

- Competitive Insights from market to be actively sought and updated regularly to sharpen and ensure trade programs are in line with market requirements

Role Dimensions

Financial Dimensions :

- Keeping the trade spends in the approved budgets

- Analyze and keep track of the Return on Trade Investments

Non-Financial Dimensions :

- Ensuring the desired Market hygiene

- Market visibility in line with the merchandising principles

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