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11/12 Shraddha
Consultant at Xpert Conexions

Views:2714 Applications:256 Rec. Actions:Recruiter Actions:12

National Trade Marketing Manager - FMCG (4-7 yrs)

Gurgaon/Gurugram Job Code: 643308

This position is accountable for

1. Trade Marketing - Wsale:

- Leads the complete thinking on Wsale channel from a long term impact on the business

a. Development of Sell-in Plans

i. Long term: Loyalty

ii. Short term: QPS, trade loads

b. Development of Sell-out plans

i. Visibility plans (NOT Visibility tools)& execution

c. Store coverage plans

- Data analysis and insights on the channel

- Efficacy of inputs with budget analysis to ensure maximum impact for each rupee spent

- C&C is also a key part of this channel

2. Trade Marketing - Rural:

- Leads the complete thinking on Rural channel from a long term impact on the business

a. Development of Sell-in Plans

i. Long term: Loyalty

ii. Short term: QPS, trade loads

b. Development of Sell-out plans

i. Visibility plans (NOT Visibility tools) & execution

- Efficacy of inputs with budget analysis to ensure maximum impact for each rupee spent

- Lead Demand creation activities to build demand across markets

3. New product launch / Exclusive SKU's for the channel:

- Build robust plans for all NPD's / excl Channel SKU's with key focus on retail planning basis:

i. Building robust plans towards How to win

- Needs to work across product categories with clear guidelines on launch

- Monitors performance across markets via regular reports across the country

- Shares best-in-class launch practices across territories to ensure improvement of launch processes

4. Distributor & People incentive plans

- Build distributor and onroll people R&R / incentive plans towards driving sales agenda

- Liaise with NTMM - Retail & Visibility towards incorporating key brand plans into above inputs

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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