Upgrade to Pro Member
Chief Recruitment Specialist at Rekrut India
Views:595 Applications:160 Rec. Actions:Recruiter Actions:79
National Trade Manager - Marketing - FMCG (7-14 yrs)
Designation: National Trade Marketing Manager
Position Level: Sr. Manager.
Reporting Authority: GM-Marketing
Job Objective:
- Develop and execute the marketing plan to build brand presence and increase market share
Key Responsibilities:
Business Planning :
- Understand business objectives and develop a Marketing plan.
- Develop and propose marketing budget; monitor adherence to the approved plan and budget
- Develop the annual marketing calendar including event tie-ups, dealer and retailer promotions and other visibility initiatives the organization needs to undertake
- Scan the business environment on a continuous basis to identify, analyse and capture market trends and share the same with Head - Branding and Market Research and Head Sales
Marketing Operations :
- Coordinate with local vendors to customize brand creatives to local requirements while ensuring alignment to Corporate guidelines
- Identify events or forums with opportunities for participation by company and inform Head - Branding & Market Research and Sales teams of the same
- Drive execution of the BTL marketing activities in coordination with Sales teams including event tie-ups, dealer and retailer promotions and other visibility initiatives
- Build and effectively manage relationships with local media partners
- Work closely with Sales teams to plan and execute new product launches including development of collateral for dealers and launch events, radio and print promotion etc.
- Monitor adherence to placement and merchandizing norms through regular market audits
- Provide market intelligence to Sales & Operations teams for development of trade marketing schemes
Operational Excellence
- Ensure maintenance and updation of detailed documentation and MIS reports on all media related activities
People Management :
- Provide inputs for the annual manpower plan and budget of the Marketing team, in consultation with Brand Managers
- Develop the capabilities to take on higher responsibilities while performing the given/in-charge responsibilities at various levels within the functions
- Oversee training of teams to meet the requirements of the role
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
