National Sales Manager - Modern Trade - FMCG

National Sales Manager - Modern Trade

Minimum Formal Education: Postgraduate in Sales / Marketing / Business Administration.

Minimum Experience:

- Minimum 5 years to 7 years experience in FMCG distribution with minimum 2 years of managing and leading teams.

FMCG / Retail (handling Non Food)

- Lead and Manage the Team of Key Account Executives and Field Sales Manager - Key Accounts to achieve business objectives.

- Drive all Trade Negotiations, Secure Share of Shelf in line with Brand Expectations and Ensure full implementation of all Trading agreements.

- Monitor and Review effectiveness of all Trade Activations, Coverage and Trade Service Levels.

- Sales Forecast to be prepared based on Market Activity Plans and Review on a monthly basis.

- Conduct quarterly Business Reviews with the top customers and develop Business Plan.

- Negotiate and finalize new product listing, price changes, promotion selling and displays in the outlets.

- Monitor Competitor activities and implement Tactical activities to counter the same.

- Train Key Account Executives on product knowledge, customer management, route planning, and collections.

- Provide Coaching for Key Account Executives by regular field contacts and provide written feedback for development.

- Manage Collections from all Credit Customers, Evaluate Credit limits and recommend changes of any based on customer performance and payment history and forecast.

- Ensure that the volume and value targets allocated for the assigned channel are achieved.

- Leadership, Performance Orientation, Negotiation, Attention to Detail, Strategic Thinking, Financial Understanding, Team Management

- 5 years with minimum 2 years of managing and leading teams.