National Sales Manager - FMCG

National Sales Manager || FMCG

Position: National Sales Manager

Reporting to: VP Sales

Location: Mumbai (HO) for West & South

Min Ex: Min experience of 15 to 18 years with about 10 years of supervisory experience and a minimum of 5 - 8 years in a middle management position in any FMCG

Preferred Industry: Preferred companies from to look for candidates are: F&B and FMCG companies

Qualification: Post-Graduation in Sales and Marketing

Job Responsibility:

- Direct the Sales Team and establishing Sales Targets Brand Wise Pack Wise as per Annual Business Plan

- To establish coverage, Distribution and Display objectives in line with Business Plan and achieve turnover targets, profit targets and market share targets.

- Coordinate Sales and Distribution by establishing Sales Territory

- Work out a training Calendar for all players in the Sales Organization and implement the same.

- Co-ordinate with SMM and execute all the marketing and brand activities as per the agreed calendar in ABP

- Analyze Stock Movement based on the secondary sales and have a complete control on inventory.

- Do sales analysis and accurately forecast Sales and Stock requirement and coordinate with Logistics for the same

- Regularly have financial review with the Finance |Accounts team to ensure that the Budgeted Top-line and Profit Targets are achieved

- Have a Clear focus on Traditional Channels to build Distribution, Visibility and volumes

- Establish Travel and Market Contacts Plan for Self, Direct reportees and entire Sales Team

- Have Periodic Sales review with team on outlet increase and channel partner expansion

- Have Periodic Revision on the Progress of Business, Weekly, Monthly, Quarterly, Yearly.

- Regularly up-date your immediate supervisor and the marketing team on sales trends, market developments and competition

- Coordinate with Logistics department to ensure smooth functioning of C&F operations

- Ensure the training on induction manual to all the sales team members including the new recruits

- On quarterly basis do SWOT analysis of sales performance at PAN India Level.

- Do half yearly appraisal of your team

- Ensure that you have the budgeted manpower regularly as per ABP. Attract and retain quality manpower

KNOWLEDGE / SKILL SET REQUIRED:

- Team Management

- Coverage / Mass Distribution ; concept & execution

- Local FMCG Market