National Sales Head - General Trade Channel - FMCG

Our client is a leading FMCG company with a strong commitment to quality, innovation, and customer satisfaction; they have established themselves as a prominent player in the FMCG industry. We are now seeking a highly experienced and motivated National Sales Manager to lead general trade sales efforts and drive growth.

- Looking for people only from FMCG Industry.

- Candidate must have worked as RSM for minimum 3years

- Post Grad in Marketing from IIM's/XL/FMS/SPJIMR/MDI/SIBM etc. with 10-12 years of hard core FMCG Sales experience of which at least last 2 years in Regional / National Leadership Role.

Key Responsibilities :

- Lead the general trade sales teams in translating strategy into sales business plans and go-to-market strategy within budgeted costs.

- Prepare and maintain annual sales & distribution plans to deliver budgeted revenue, Profit and Brand equity targets for the year based on category and channel.

- Handling PAN India Sales, Marketing & Distribution for, GT Channel.

- Enhance market penetration by setting up and managing the General trade distribution.

- Sales Strategy Development: Develop and implement a comprehensive sales strategy to achieve revenue and market share goals within the general trade segment.

- Team Leadership: Build, mentor, and lead a high-performing national sales team, including Regional Sales Managers and Sales Executives, to meet and exceed sales targets.

- Market Expansion: Identify new market opportunities, channels, and potential partners within the general trade sector to increase brand presence and sales.

- Distributor and Retailer Relationship Management: Cultivate and maintain strong relationships with distributors, retailers, and other key stakeholders, ensuring alignment with our brand values and objectives.

- Forecasting and Budgeting: Develop annual sales forecasts and budgets, track performance against targets, and implement corrective actions as needed.

- Sales Training and Development: Provide ongoing training and development opportunities for the sales team to enhance their product knowledge, selling skills, and customer service.

- Market Analysis: Monitor market trends, competitor activities, and consumer preferences to make informed decisions and adjustments to the sales strategy.

- Sales Reporting: Generate regular reports and analyses to measure sales performance and provide insights for continuous improvement.

Qualifications :

- Post Grad in Marketing from IIM's/XL/FMS/SPJIMR/MDI/SIBM etc.

- A minimum of 15 years of progressive sales experience in the FMCG industry, with a focus on the general trade segment.

- Proven track record of successfully leading sales teams and achieving revenue targets.

- Strong knowledge of the general trade distribution channels, including distributors, wholesalers, and retailers.

- Exceptional communication, negotiation, and relationship-building skills.

- Analytical mindset with the ability to interpret data and make strategic decisions.

- Self-motivated and results-oriented with a passion for the cosmetic industry.