National Sales Head - FMCG

Experience:

- 20+ years experience in a relevant senior sales position, preferably in the FMCG & foods sector

- Experience of managing zone with high sales target in a FMCG segment preferred in biscuits and bakery market

Strong experience in pan-India sales esp in alt channels (MT, Institutional, e-commerce)

Responsibilities:

- Lead the sales team function to drive sales across multiple channels (GT, MT, institutional, e-comm) across the country.

- Encompass overall accountability of company's sales turnover and net realization target by effective sales policies, distribution policies for across the country

- Development of annual sales plan to presented to the company leadership highlighting key strategies, tactics and resources needed to achieve systemic goals and company growth

- Understand and utilize syndicated data on monthly/quarterly basis to identify sales opportunities and develop sales presentations to generate sales volume and workout the sales growth plan

- Lead expansion into new sales channels such as institutional, e-comm, geographies, management of vendors and onboarding of new key accounts

- Provide leadership, direction and strategic guidance to zonal sales team to ensure timely sales target completion.

- Conduct monthly zonal reviews to identify lagging geographies and strategize with zonal heads to ensure completion of targets.

- Work with channels heads in especially fostering new channels such as MT, institutional sales and e-commerce to expand sales.

- Define key responsibilities, KPIs and provide regular feedback to zonal heads to ensure improved performance

- Ensure training of salesforce to build expertise in channel-led sales individually for GT, MT, Institutional and e-commerce sales