National Manager/AVP - SEO/SEM

Job Description

- Performance Marketing

- Drive overall brand and business KPIs across all platforms and initiatives through the year.

- Drive traffic and offtake growth on all devices (app, mobile site and desktop) through the various teams within the COE

- Drive analytics implementation & usage across all digital assets & leverage BI to improve metrics.

- Own campaign ROI across all digital initiatives and improve returns on Investment

Asset KPI Management:

- Track and drive all website related KPIs like traffic, views, MOUs, leads and alike

- Own along with other COEs and businesses the projected business numbers from the website originated traffic

- Drive step conversions on the website.

Asset Operations:

- Manage all operations activities related to website - content updation, uptime, loading time analysis and alike

- Ensure timely execution of all content changes across the website.

- Optimization and Capability Development

- Identify opportunities for implementing new features

- Work with various COEs internally to carry out new implementations and optimizations

- Identify opportunities for implementing new features

Funnel Management:

- Create a framework for funnel management, identifying tools to assist journey step conversions.

- Work with COEs to ensure various interventions are executed.