National Key Account Manager - Modern Trade - FMCG

Responsible for leading business of Modern Trade.

Key responsibilities also include : 

- Preparing the Modern trade sales strategy & growth plans along with planning portfolio growth initiatives, assortment

- Planning, launch planning, development and execution of Joint Business Plans along with include revenue & share parameters

- Managing PAN India business operations for products across categories 

- Leading Joint Business Plan (JBP) & Annual TOT discussions for the trade partner 

- Responsible for revenue growth and increase in counter share across categories by ensuring a healthy product mix at competitive price points .

- Analyzing consumer buying patterns and purchase drivers by conducting market research and competition bench marking so as to ensure the placement of relevant products for different geographies

- Sales Forecasting, Festive Planning, Fill Rate Monitoring, Plano-gram adherence

- Enabling the collaboration of different functions - Sales, Marketing, Supply Chain, Service & Commercial