The incumbent will be accountable for profitable business growth and will be responsible for Modern Trade market share across all the states in India. He/she will be working closely with all account managers, customer marketing managers and sales team to meet objectives. Additionally, customer business development initiatives will be central to working with the key accounts and the incumbent will have to deploy category and shopper insights to fuel customer growth. Strategic Planning - Chains &amp; Category 1. Build roadmap to leadership for Modern Trade Channel, strategize and implement programs/plans for development of sales of Brands in this channel. 2. Customer Business Development through execution of category best practices and insights, and development of common strategic initiatives. 3. Develop portfolio &amp; Store format forward strategies to build category relevance. 4. Drive activities &amp; strategies that help market share gain for Brands Business Delivery 1. Achieve volume and sales targets through effective implementation of sales strategies, Identifying the key challenges and enablers : - Sales planning/ stock requirement forecast - Brand activations 2. Influence Key stakeholders such as LM, Trade Marketing, Sales development, Marketing and Regional Category teams of Retailers to align and garner necessary support to meet growth ambitions in the mid to long term External Customer Engagement 1. Develop a mutually beneficial JBP with Key customers with clearly defined KPIs and review mechanisms. 2. Conduct regular reviews on the progress of JBP KPIs and agree on correctional steps with the customers. 3. Develop customer engagement through initiatives like Joint Business Planning, Top 2 Top meetings, road shows, etc. 4. Engaging with the Chains category Teams for Business planning and delivery, Promotion &amp; Visibility planning and driving for Desired market Shares 5. Build relationship People Management 1. Manage the performance 2. Focus &amp; develop on the capabilities of these RKAMs 3. Conduct regular performance reviews and guide on development areas for RKAMs Trade Spends Utilization 1. Prioritization and deployment of available spends towards strategic focus areas and activities for chains and brands 2. Track utilization and effectiveness of trade spends in activities &amp; channels along with the Go-To-Market Manager for MT &amp; S&amp;F Co-pilot Internal Customer Engagement

Mumbai

National Key Account Manager - FMCG 

National Key Account Manager - FMCG  ,Job Description for National Key Account Manager - FMCG  in Naukri.com in  Mumbai for (7-12) years of experience. Apply Now!

Job Description for National Key Account Manager - FMCG  in Naukri.com in  Mumbai for (7-12) years of experience. Apply Now!