National Key Account Manager - eCommerce

National Key Account Manager - eCommerce

Job Description :

- We are looking for a National Key Account Manager-Ecommerce who can develop, drive and expand the ecommerce channel, drive online sales and increase online penetration.

- This role will own the P&L of the E-Com channel, develop the business model, understand where opportunities are and create a viable business to service them; also, play a key role in influencing the leadership by converting strategies into action by liaising with cross-functional leadership and drive the changes required.

Key Responsibilities :

- Responsible for the complete PL, Sales, Operations, Inventory, and gross margins.

- Identify potential business opportunities in the channel and ensure onboarding of the customers.

- Make a Joint Business Plan with all ecommerce, and Institutional Key Accounts, breaking year targets into month and quarter.

- Customer wise planning of shopper activities to drive monthly, quarterly and annual targets.

- Finalize investments into various customers and ensure ROI on the investments.

- Align sales and marketing teams to the JBP and ensure execution of collaterals, activities, stock supplies.

- Planning and negotiating trading terms to ensure smooth execution and availability of our products.

Execution :

- Coordinating with field implementation teams to ensure that month to month activities are executed to drive availability and sales

- Ensuring all relevant products are listed with all the Institutional & Ecommerce customers in India (national and regional)

- Manage relationships with category managers and category heads at all Institutional & Ecommerce customers (national and regional)

Capabilities :

- Build organization capabilities to ensure best in class distribution and achieve fill rates of over 90%

- Build platforms for top-to-top engagement with Key customers

- Work with marketing to build and execute an assortment strategy at a customer level.

- Forecast along with the vendors and the e-commerce portal on the increase in traffic during the promotions.

- Ensure the listing of all live products on e-commerce portals

- Work closely with the larger Sales Team along with a cross-functional team of Product, Finance and Customer support team to drive high-quality field execution.

- Spend money well to drive our business objectives. In other words, have a strong ROI mentality, be brutally honest, learn and spend money accordingly.