06/09 Abhijeet K
DM - HR at UpMan Placements

Views:1188 Applications:220 Rec. Actions:Recruiter Actions:3

National Head - Trade Marketing - FMCG/Personal Care (11-20 yrs)

Any Location Job Code: 740084

Key Responsibility Areas:

- Drive GT, MT & eCommerce sales strategy at the national level separately.

- Lead cross-functional activities through co-ordination with Marketing, Finance, PSO, IT and Regional Sales teams to achieve sales priorities Increase penetration of product line basis store category performance

- Developing, executing and analyzing the performance of programs created to enhance presence, placement, market shares, and overall sales performance.

- Influence the distribution of key brands through wholesale activations and targeted interventions Prepare revenue plans for categories basis each product line

- Manage POSM for merchandising programs based on insights from shopper marketing studies

- Optimize the product mix to drive targeted territory

- Aline with sales (at ASM Level) to device schemes/ promotions to ensure the effectiveness of each roll-out

- Design Trade Schemes to push products to retailers.

- Plan the sell on at DB Points of retail by planning offers

- Align sales strategy in line with Brand Strategy Processing on Display/Promotion.

- Support the Sales team by ensuring an attractive PO in consulting with marketing.

- To Push Sales/Marketing Promos with help of the Sales team.

- Product Promo in stores by category placement.

- To work with KAM to strategies category growths.

- In Shop Promos/Branding.

Women-friendly workplace:

Maternity and Paternity Benefits

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