- Strategic and tactical knowledge in increasing revenues through the development and execution of comprehensive sales, marketing and business development plans, branding and CRM.
- Excellent in devising and implementing strategies to ensure smooth business operations, attainment of top-line/ bottom-line, promotion of products & services, and achievement of business goals.
- Abilities in providing solutions; penetrating new market segments & promoting brand for business excellence.
- Proficient in managing customer relations, channel management, finalisation of strategic alliances, market analysis and development & pricing of products based on market/ customer specifications.
- Proven ability to understand the competitive situation and needs of the market, define and execute marketing strategies that aimed at enhancing overall growth and sustain profitability.
- Annual Category business planning; trends & growth rate analysis; identification of profitable product categories incorporating the Brand strategy going forward and preparing plans to arrive at a robust operating plan for each financial year.
- Go to Market & Strategic Marketing
- Consumer, Market and Channel Strategy
- Pricing Strategy
- Marketing & Communication Strategy - ATL, BTL and Social Media
- Content development - Social Media & Consumer Connect Platform
- Market & Store activation and Promotion planning and execution with functional team
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