jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
21/04 Ashutosh
Consultant at Iconic Resource

Views:693 Applications:210 Rec. Actions:Recruiter Actions:14

National Head - Marketing - BFS (7-12 yrs)

Noida Job Code: 1083553

Head of Marketing is to strengthen our brand positioning. You will lead various marketing initiatives including managing public relations, brand communications, advertising, social-media presence, and digital marketing. It is a team lead role with an equal focus on strategy and execution.

Key Responsibilities:

- Design branding and communication strategies and goals and mechanism to measure effectiveness for various marketing initiatives

- Work with creative agencies to come up with ideas for these activities

- Ensure good Vernacular mix in digital as well as Voice over video content

- Execute various campaigns

- Manage all communications with our Customers, Employees, and Investors

- Manage the social media presence and public relations

- Design and execute performance based digital marketing campaigns

- Use data analytics and performance optimization tools to measure and optimize the performance of digital marketing campaigns

- Ensure our brand message is consistent across all communication channels and marketing efforts like email campaigns, digital and social media marketing campaigns, mass-media advertising, and promotional material

- Carry out periodic market research and competition analysis including their client acquisition strategies, product positioning, pricing, and communication strategy.

- Design and execute ideas that can help our sales team to acquire more customers

Experience and Skill Set

- Experience of leading marketing initiatives for IT/Web based product or service organization.

- Designing and executing branding campaigns, must be managing 10 Cr+ annual media budget

- Strong Analytical abilities and communication skills

- Ability to work in a fast-paced, start-up environment

Educational Qualification:

- B.Tech/BE + MBA from a premier institute with 7-10 years of experience

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.