National Customer Marketing Head (FMCG) Purpose : - This role is responsible for leading development and delivery of short and long term demand category strategies to drive sales revenues & optimize profitability at a category and channel level. - The purpose of the role is to influence shopper behaviors and convert more shoppers and transactions by create compelling insight led category solutions, activations, marketing calendar, promotions for the mutual benefit of the organization, our customers and shoppers. - The role will also hold local insights agenda and be the spoc for Fly wheel and local shopper/customer insights. Key Responsibilities : Shape Channel, Customer, Shopper, and portfolio strategy a. Bring deep channel understanding across Traditional trade (Urban and Rural markets), Modern Trade, Digital Commerce and Alternate channels, understanding needs of key customers, and shoppers unique to each channel, towards shaping strategy and driving share growth b. Leverage strength of portfolio across categories to ensure right picture of success is developed by channel. c. Bring agility and adaptability to changing external channel landscapes, understand customer and shopper needs while ensuring maximizing investment ROI, delivering effective plans that drive conversion d. Have joint ownership with MMs and BMs of volume and NSV deliveries of the respective CBUs, jointly leading risk-opportunity analysis, plan development. Assess portfolio gaps basis consumption occasions, to deliver relevant portfolio diversity. Work with CE and sales team leading to timely execution and reviews of plans. e. Drive category thinking organization wide, develop and deploy category initiatives with customers. f. Lead generation of shopper insights with CMI and understand them thoroughly, feeding these into brand plans g. Work with Global Customer and Category teams to leverage global learnings as well as build relevant local know how and capability for India. h. Partner Demand leads to deliver the best coverage model and store segmentation, delivering the best portfolio, promotion, Front-End and visibility solutions. Ensure most efficient use of resources - Trade and BTL investments as well as execution bandwidth i. Develop and managing customer marketing talent. Partner Activity Management : a. Work with CMMs, BMs and ATG to develop fit for purpose, robust and executable activity calendar for brands and channels. Partnering on product and packaging innovation projects as well as consumer and trade promotion projects. b. Accountable to develop GTM plans with right size of prize and support elements for all initiatives, backed with strong insights. Deliver post activity reviews to consolidate learnings for future. c. Accountable to develop and deliver BTL strategies supporting activity calendar, with timely POSM availability. Delivery Category Leadership with Sales teams, Customers and Agencies : a. Accountable to have strong cross category understanding for best in class shopper execution. Partner CMTT to Identify and work with agency partners to execute shopper marketing objectives b. Help CMMs to develop strong, compelling selling stories for our customers and field teams for key category growth initiatives c. Partner Perfect store program for all channels. Influence channel programs to deliver brand and share objectives Drive Investment ROI and SRM objectives, Partner in S&OP process and C2G planning, Lead One Demand thinking : a. Manage BTL budgets, partner CE and SLT to have a trade promo calendar ensuring best in class ROI and spend prioritization. Deliver VL objectives on BTL. b. Accountable to identify and deliver SRM goals on pricing, portfolio simplification, and partnering on trade ROI and mix management c. Active contribution to the PMR and DMR. Partner in forecast reviews, and PMR-DMR feeders that are critical to the S&OP+ cycle. Lead One Demand thinking. d. Lead in C2G process building long term calendars, growth forecasts and support plans. e. Periodic review of channel and customer plans, activity execution reviews. Context and Scope : - The job holder will proactively lead the customer marketing strategic thinking, category development and strategic revenue management agenda. - As a bridge between CBU and Sales, will be the voice of Sales within Marketing, owning shopper and customer insights and ensuring decisions and choices on portfolio, price - pack architecture and investments are made considering these insights. - Finally, being part of the wider "Demand Team" is responsive to the dynamic needs of the business coming from Competitor actions as well as internal Gap closing needs. Level & Staff : People Leader, 2 associates + 2-3 contract associates Education & Professional Qualification : MBA from Tier 1 B School 2010, 11, 12 pass outs. Knowledge/Experience : - Around 12-13 years of experience in FMCG - Sales experience handling traditional trade is mandatory. MT/E-Com Key account management experience would be added advantage. - Previous Trade marketing experience in FMCG Key Functional Competencies & Technical Skills : - Shopper understanding - Promotional strategies, Revenue Management - Traditional trade channel management, MT and D-Com Key account management - In-store strategies and tactics - Sales and customer communication - Distribution strategies - Merchandising

Gurgaon/Gurugram

National Head - Customer Marketing - FMCG - XLRI/TISS/MDI/IIM/NMIMS 

National Head - Customer Marketing - FMCG - XLRI/TISS/MDI/IIM/NMIMS  ,Job Description for National Head - Customer Marketing - FMCG - XLRI/TISS/MDI/IIM/NMIMS  in Paramount Pioneers in  Gurgaon/Gurugram for (12-14) years of experience. Apply Now!

Job Description for National Head - Customer Marketing - FMCG - XLRI/TISS/MDI/IIM/NMIMS  in Paramount Pioneers in  Gurgaon/Gurugram for (12-14) years of experience. Apply Now!