Responsibilities : - Helping the verticals meet their top line sales objective - Work closely with the MT &amp; e-commerce to deliver the sales plan - Central point of contact between Sales and Marketing to align plans for MT and alternate channels - Work closely with BU Heads on a channel strategy for their brands in various MT formats - Develop consumer promotion strategy with proper action standards and measurement criteria - In conjunction with the Brand and Trade team, formulate winning Customer Marketing strategy which enhances brand saliency and helps in achieving sales &amp; distribution objectives. - Deliver consumer promotion plans for the brands - Develop shopper insights to win In Store and with our Shoppers/Consumers - Develop and implement winning Point of Purchase strategies - Formulate Point of Purchase strategy in sync with the brand objectives. - Develop creative agencies/units which specialize in point of purchase design and implementation - Arm the field force with innovative POP tools to create heightened visibility for our brands in the market space - Develop shopper engagement strategy to leverage the shopper/consumer touch points at the point of purchase especially modern trade - Develop brand activation programmes in the retail space to maximize reach and shopper interaction - Control and manage the ISP program in MT - Develop category based propositions for key accounts to help ANI drive category growth - Formulate category based commercial proposition for the key accounts in conjunction with the key accounts team - Develop category and brand development initiatives for the key accounts - Involve in negotiations with key accounts to formulate annual business plans and follow up with Joint business plan - Develop Trade Marketing Strategy to help achieve sales and distribution objectives - Set up robust trade marketing activity calendar in conjunction with the brand objectives - Set up evaluation and measurement parameters for Trade Marketing Activities - Ensure proper documentation of SG&amp;A spends and distributor reimbursements in MT - Develop channel strategies for existing and new channels - Develop a winning strategy for Pharmacy, Hyper and Super channel so as to drive throughput for ANI products - Sales plan for NPI and NPI tracking - Prepare a sales launch plan for all NPI - Track and measure the NPI launch for the first phase Experience : - Minimum of 8 - 12 years experience in a reputed FMCG Company in the Sales / Marketing function with at least 2-3 years experience in handling Key accounts/Customer Marketing - Extensive knowledge of marketing and brand plans - Good grasp of distribution and logistics management - Understanding of financial and legal regulations Contact : Anish Shah | +91-7777078901

Mumbai

National Customer Marketing Manager - Modern Trade - FMCG 

National Customer Marketing Manager - Modern Trade - FMCG  ,Job Description for National Customer Marketing Manager - Modern Trade - FMCG  in PeopleZ HR in  Mumbai for (8-15) years of experience. Apply Now!

Job Description for National Customer Marketing Manager - Modern Trade - FMCG  in PeopleZ HR in  Mumbai for (8-15) years of experience. Apply Now!