Regional Customer Marketing Manager - FMCG

Responsibilities :

- Helping the verticals meet their top line sales objective

- Work closely with the MT to deliver the sales plan

- Central point of contact between Sales and Marketing to align plans for MT and alternate channels

- Work closely with BU Heads on a channel strategy for their brands in various MT formats

- Develop consumer promotion strategy with proper action standards and measurement criteria

- In conjunction with the Brand and Trade team, formulate winning Customer Marketing strategy which enhances brand saliency and helps in achieving sales & distribution objectives.

- Deliver consumer promotion plans for the brands

- Develop shopper insights to win In Store and with our Shoppers/Consumers

- Develop and implement winning Point of Purchase strategies

- Formulate Point of Purchase strategy in sync with the brand objectives.

- Develop creative agencies/units which specialize in point of purchase design and implementation

- Arm the field force with innovative POP tools to create heightened visibility for our brands in the market space

- Develop shopper engagement strategy to leverage the shopper/consumer touch points at the point of purchase especially modern trade

- Develop brand activation programmes in the retail space to maximize reach and shopper interaction

- Control and manage the ISP program in MT

- Develop category based propositions for key accounts to help ANI drive category growth

- Formulate category based commercial proposition for the key accounts in conjunction with the key accounts team

- Develop category and brand development initiatives for the key accounts

- Involve in negotiations with key accounts to formulate annual business plans and follow up with Joint business plan

- Develop Trade Marketing Strategy to help achieve sales and distribution objectives

- Set up robust trade marketing activity calendar in conjunction with the brand objectives

- Set up evaluation and measurement parameters for Trade Marketing Activities

- Ensure proper documentation of SG&A spends and distributor reimbursements in MT

- Develop channel strategies for existing and new channels

- Develop a winning strategy for Pharmacy, Hyper and Super channel so as to drive throughput for ANI products

- Sales plan for NPI and NPI tracking

- Prepare a sales launch plan for all NPI

- Track and measure the NPI launch for the first phase

Experience :

- Minimum of 2- 8 years experience in a reputed FMCG Company in the Sales / Marketing function with at least 2-3 years experience in handling /Customer Marketing/ Trade Marketing

- Extensive knowledge of marketing and brand plans

- Good grasp of distribution and logistics management

- Understanding of financial and legal regulations