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06/10 HR
Recruiter at Hirerite

Views:19999 Applications:3460 Rec. Actions:Recruiter Actions:737

Regional Customer Marketing Manager - FMCG (2-8 yrs)

Chennai Job Code: 853758

Responsibilities :

- Helping the verticals meet their top line sales objective

- Work closely with the MT to deliver the sales plan

- Central point of contact between Sales and Marketing to align plans for MT and alternate channels

- Work closely with BU Heads on a channel strategy for their brands in various MT formats

- Develop consumer promotion strategy with proper action standards and measurement criteria

- In conjunction with the Brand and Trade team, formulate winning Customer Marketing strategy which enhances brand saliency and helps in achieving sales & distribution objectives.

- Deliver consumer promotion plans for the brands

- Develop shopper insights to win In Store and with our Shoppers/Consumers

- Develop and implement winning Point of Purchase strategies

- Formulate Point of Purchase strategy in sync with the brand objectives.

- Develop creative agencies/units which specialize in point of purchase design and implementation

- Arm the field force with innovative POP tools to create heightened visibility for our brands in the market space

- Develop shopper engagement strategy to leverage the shopper/consumer touch points at the point of purchase especially modern trade

- Develop brand activation programmes in the retail space to maximize reach and shopper interaction

- Control and manage the ISP program in MT

- Develop category based propositions for key accounts to help ANI drive category growth

- Formulate category based commercial proposition for the key accounts in conjunction with the key accounts team

- Develop category and brand development initiatives for the key accounts

- Involve in negotiations with key accounts to formulate annual business plans and follow up with Joint business plan

- Develop Trade Marketing Strategy to help achieve sales and distribution objectives

- Set up robust trade marketing activity calendar in conjunction with the brand objectives

- Set up evaluation and measurement parameters for Trade Marketing Activities

- Ensure proper documentation of SG&A spends and distributor reimbursements in MT

- Develop channel strategies for existing and new channels

- Develop a winning strategy for Pharmacy, Hyper and Super channel so as to drive throughput for ANI products

- Sales plan for NPI and NPI tracking

- Prepare a sales launch plan for all NPI

- Track and measure the NPI launch for the first phase

Experience :

- Minimum of 2- 8 years experience in a reputed FMCG Company in the Sales / Marketing function with at least 2-3 years experience in handling /Customer Marketing/ Trade Marketing

- Extensive knowledge of marketing and brand plans

- Good grasp of distribution and logistics management

- Understanding of financial and legal regulations

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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