National Customer Marketing Manager - FMCG

- Develop Trade Marketing Strategy to help achieve Trade Sales

- Channel development

- Point of Sales Intervention Management

- Optimum ROI led interventions development

- Develop customer activation programmes for all trade channels

- Shopper Insight and engagement

- Activation programs with shopper

- Working closely with all the key stake holders i.e. brand team & vendor for a campaign roll out

- Managing Category Board/Brand Plan & Trade plans

- Develop a consumer promotion strategy for brands

- Develop Go to Market Plans of NPIs

- Control and accounting of Price off budget for Trade

- Rolling forecast

- Distributor claim management

Candidate Background (Diversity preferred) :

- Minimum total experience of 8-10 Years comprising of Field sales at managerial level in Trade Marketing/Customer Marketing in a reputed FMCG Company

- Good grasp of distribution, logistics & budgetary management

- Understanding of financial and legal regulations