KEY RESPONSIBILITIES :

- Helping the verticals in the Trade BU meet their top line sales objective

- Work closely with the BU Head Trade, National Sales Manager - MT & GT and the 4 Branch Heads to deliver the sales plan

- Central point of contact between Sales and Marketing to align plans

- Work closely with PND and MND BU Heads on a channel strategy for their brands in chemist outlets

- Develop consumer promotion strategy with proper action standards and measurement criteria.

- In conjunction with the brand and BU Trade team formulate a consumer promotion strategy which enhances brand saliency and helps in achieving sales & distribution objectives.

- Deliver consumer promotion plans for Pediasure.

- Develop POP to effectively communicate consumer promotions.

- Develop and implement winning Point of Purchase strategies

- Formulate Point of Purchase strategy in sync with the brand objectives.

- Develop creative agencies/units which specialize in point of purchase design and implementation.

- Arm the field force with innovative POP tools to create heightened visibility for our brands in the market space

- Develop shopper engagement strategy to leverage the shopper/consumer touch points at the point of purchase especially modern trade.

- Develop brand activation programmes in the retail space to maximize reach and shopper interaction.

- Control and manage the ISP program in MT

- Develop category based propositions for key accounts to help ANI drive category growth

- Formulate category based commercial proposition for the key accounts in conjunction with the key accounts team

- Develop category and brand development initiatives for the key accounts.

- Involve in negotiations with key accounts to formulate annual business plans.

- Develop Trade Marketing Strategy to help achieve sales and distribution objectives

- Set up robust trade marketing activity calendar in conjunction with the brand objectives

- Set up system to update key stakeholders on SG&A spends

- Set up evaluation and measurement parameters for Trade Marketing Activities

- Ensure proper documentation of SG&A spends and distributor reimbursements

- Develop channel strategies for existing and new channels.

- Work closely to develop a strategy to motivate distributors / distributor salesmen and get them to drive the ANI business

- Develop a strategy for Chemist channel so as to drive throughput for ANI products

- Work closely with the regions to activate the semi w/s

- Sales plan for NPI and NPI tracking

- Prepare a sales launch plan for all NPI

- Track and measure the NPI launch for the first phase

Behavioral Competencies Required :

- Enable and Drive change

- Designing, implementation of plans, including the actions to be taken, their sequence and the responsibilities for each person or group involved. Removing constraints and barriers on action and initiative.

- Introduce the organization to new www for Customer Marketing

- Challenge existing systems and processes and recommend changes

- Ensure proper controls in all SG&A spends

- Developing People

- Having high expectations about the potential of staff and providing them with resources, coaching, feedback, training and stretching responsibilities to develop their capabilities

- Investing in training

- Retaining high performing individuals

- Customer Focus

- Focusing the team/organization on adding value to the customers (internal & external) and taking action to build customer/client value.

- Quick resolution of issues

- Providing value to the customer.

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