National Agency Lead - Advertising & Media

National Agency Lead

Key Roles & Responsibilities :

- National agency lead for the Advertising & Media agencies in India.

- Responsible to lead a team and drive revenue growth from set of agencies across key Zee Digital businesses which include News, Lifestyle & OTT

- Experience in managing key clients & large & independent media agencies alike.

- Candidate should have managed advertisers across sectors and nurtured long term relationships with them to drive business growth.

- Should be adept in understanding & converting brand needs into business opportunities by communicating clearly & effectively across teams both internally & externally.

- Responsible for Increasing Agency Revenue + 30% on achieved Revenue of 2021-2022.

- Ensure Network presence in Client Deals and Brief from agencies

- Is proficient in Revenue Management|Keeps a tap on Monthly basis on VD lead deal with agencies| Responsible for maintaining monthly Run Rate

- Deep analysis and strategy to evalngalise Dormant clients

- Suggestions on gaps in plan to agencies where Zee Digital is missing

- Conduct Degrowth sessions for clients in tandem with agencies

- Make presentations on Revenue plan -give customised packages).Fix Road Shows|Fix Topics with Focus Products for Knowledge Sharing Sessions.

- Ensure smooth on ground execution with negligible friction with Direct Sales Team| Shadow Mapping of Revenue with Sales .

- Strategise Sale Calls domainwise| Agency Relation Calls as bridge between Direct Sales team and the agency

- Front lead any operational issues between Zee Digital and the Agencies. Go to service Unit for Agencies