National Accounts Sales Manager - HORECA/FMCG

Position Summary :

- MEU- Major End User -

- To develop strategy for category growth, identifying key actions, and developing/delivering into execution plans. To focus on handling NMEU business of South with a strong focus on key channels like Cinema, South India cuisine, Pub and Bar segment. To build MEU business of South and drive special projects in alignment with Zonal team

- To provide action-orientated operator approach to create a strong competitive advantage in the Food Service market. This involves seeking and analysing consumer and operator information from multiple sources and drive results and seamlessly integrate execution of monthly activation initiatives

- To contribute effectively to the New Product Development Stage gate process, to ensure category and customer considerations are addressed early in the process leading to more effective product launches, with an ongoing plan for nurturing to success (including re-engineering projects & segment product portfolio).

- To assist with activating brands within the Foodservice environment by providing key information and support to the Foodservice team

- To collaborate with Zonal South team & ensure NMEU segment is seeded in the region. To ensure as a support & work closely with all key operators of the region, to have joint business planning & quarterly business review with Key MEUs

- Develop and manage the Activation Annual Plan in line with Brand and Sales Priorities, strong alignment with ASMs of the region for business development

- To ensure AOC numbers are achieved & business grows with a strong focus on key segments

- To collaborate with internal stake holders at Head office- Marketing/ Supply chain/Finance

- Conceptualize and lead Visibility initiatives for South region

- Efforts to be led across segment classifications in line with Annual plan & budget allocation

- Continuously strive to improve the impact by coming up with fresh, efficient and high impact ideas

- Create & build more snacking occasions with National chains & regional MEUs of South

Competencies & Knowledge :

- Excellent communicator - both written and verbal, strong on data management

- Self-Motivated, Action Oriented, Planning, Drive for results, Functional, Technical Skills

- Strong People Skills, Go getter attitude, energetic & passionate

- Able to identify opportunity and convert to business success

- Able to work in a dynamic fast moving market environment and inspire teams to deliver results

- Ability to demonstrate understanding of integrated category/business strategy

- Strong on collaboration with regional team and Head office

- Ability to analyze business to highlight key result areas so as to develop & execute improvement plans

- An ability to interpret/understand Company objectives as they relate to operational area and effectiveness

- A strong desire to be proactively involved at various levels of the industry

- Idea Orientation to come up with solutions to engage consumers effectively

- Operation / Project Planning to execute projects/activities on time, cost and quality

Eligibility & Experience :

- MBA or equivalent or Hospitality background

- Must have completed at least 2-3 years in current role.

- 5 - 7 Years of Work Ex in FMCG/ Horeca

- Trade marketing experience will be an added advantage

Related Experience :

- Has experience in handling large customers in Key accounts domain

- Liquor Horeca experience will be preferred

- Hospitality experience will be an added advantage