Nanda Group - Head - e-commerce

Role:

The e-Commerce Head will be primarily responsible for overseeing and managing the e-commerce department of the company. They will handle revenue generation related decisions for the website, social media, and all other digital assets of the brand. They will also be responsible for research and development of new online marketing strategies, and for hiring and training the rest of the ecommerce division. Key aspects of the role are as follows:

- Website Design: The e-Commerce Head will be responsible for determining the format and features of the website in order to maximize clarity and ease of navigation for customers. They will liaise with the design & development team to develop and alter the website as needed. Having a basic understand of UI/UX, development, SEO, Tag Manager, etc. would be important for this role

- Agency Coordination: The e-Commerce Head will be responsible for managing and overseeing all online revenue generation and website upgrade related activities in order to best meet the goals and targets set out by the company

- Research and Development: The e-Commerce Head will keep abreast of new developments in the marketing world. They will also research the company's core demographics and how to best reach them, in order to maximise search engine traffic and the effect of the company's targeted ad buys

- Supervision, Hiring and Training: The e-Commerce Head will oversee the entire eCommerce division and divide up employees on tasks. They will also be responsible for interviewing, bringing their preferred candidates on board and providing necessary training

- Financial Planning and Budgeting: e-Commerce Heads generally have a set budget from upper management for their division. The job of an e-Commerce Head is to plan for marketing expenditures well in advance and develop a financial plan that will maximise their resources

- Project Development and Presentation: The e-Commerce Head will liaise directly with upper management and present their plans for any new advances or initiatives to improve the company's online presence and sales

Skills & Requirements :

- The ideal candidate is an organised, analytical person with strong technical skills. They will be able to multitask effectively and be able to problem-solve when needed. The e-Commerce Head will be able to successfully manage a team of people and delegate tasks based on skills. They must be creative, pragmatic and eager to learn. Key skills required are as follows:

- Sound knowledge of website management and e-Commerce usability

- Good project management skills are a necessity for the role

- Fundamental understanding of Campaign Optimisation, Search Engine Optimisation, Marketing Automation, Programmatic Buying and Conversion Rate Optimisation

- Ability to conceptualise and plan and execute Media activities with agency partners to achieve the overall goals defined for the year

- Hands-on experience in setting up and using tools like Google Analytics, Google Ads, Facebook Business Manager, Email Marketing & Automation tools is ideal

- Strong Technical Understanding in order to be able to take decisions in regards to the website features, budgets, search campaigns, etc. in order to be able to fulfil the annual revenue goals and targets

- Flexibility in order to be able to change tactics and strategies based on market demands

- Excellent communication skills and the ability to work with and understand the requirements of colleagues across multiple departments

- Mid-level Proficiency in Microsoft Excel and Powerpoint is a plus

Experience

- 10-12 years total work experience of which:

- At least 4 years of handling digital marketing campaigns and e-commerce related activities

- At least 2 years of building & managing a team

- At least 4 years of managing digital marketing campaigns

- At least 4 years of hands on Analytics & Ad Management experience