About Team : The International Brands Team (IB) manages a portfolio of niche and strategic brands on the platform helping them grow to scale. These usually are perception drivers for the platform and hence play a big role across categories. Roles & Responsibilities : Role : Role: Manager - Marketing is responsible for understanding and enhancing brand visibility of a portfolio of International brands through various online communications, promotions and campaigns. The job will entail working cross functionally with various teams for a portfolio of lifestyle brands and strengthen a few new brands. Responsibilities : - Working closely with the brand and category teams to give marketing solution for brand business problems, to meet and improve visibility and revenue on the platform. - Own the strategy, thinking and executing brand campaign while working across categories that help shift the brand metrics - Tracking all metric on Visibility, RPLC, LC across brands making sure brands get the visibility as allocated - Understand and deep dive customer segments to customize marketing communication basis these segments to increase awareness, acquisition and repeats - Work with internal stake holders to publish brand content across channels and bring alive marketing campaigns - Work with Myntra marketing & brand team to device brand strategy for growth and salience on Myntra - Work with categories to have a brand marketing calendar - Lead marketing for IB from a Business development POV for bringing new international brands on board marketing from a BD POV for bringing new international brands on board Qualifications & Experience : - 3-5 years of relevant work experience of working on brands managing the communication and brand strategy - Experience and deep understanding of content, social and digital media. - Experience in fashion and lifestyle is preferred. - Has strong creative bent of mind, with ability to generate ideas to drive brand visibility - Cross functional team management skills to liaison with both external brands and internal stakeholders. - Excellent verbal and written communication skills. - Self-motivated, aggressive, open to learning with an extremely positive attitude.

Bangalore

Myntra - Manager - Digital Marketing  - International Brands Category 

Myntra - Manager - Digital Marketing  - International Brands Category  ,Job Description for Myntra - Manager - Digital Marketing  - International Brands Category  in Myntra in  Bangalore for (3-7) years of experience. Apply Now!

Job Description for Myntra - Manager - Digital Marketing  - International Brands Category  in Myntra in  Bangalore for (3-7) years of experience. Apply Now!