About MyLoanCare

- myloancare.in is among India's top four and the only profitable online loans marketplace led by a Gurgaon based team of techno-financial experts that aspire to bring transparency, simplicity and convenience to borrowers in India using technology in innovative ways. MyLoanCare is powered by a state-of-the-art homegrown technology platform that enables online delivery of loans and related services to customers with speed and transparency.

- myloancare.in partners with over 24 leading banks and financial organisations for retail credit. Our key business partners are Axis Bank, Bajaj Finserv, Citibank, Fullerton, HDFC Bank, HDFC Home Loans, HDB Financial Services, IDFC Bank, ICICI Bank, Indiabulls, IndusInd Bank, Lendingkart, Manappuram Finance, PNB Housing, RBL Bank, SBI, Tata Capital and Yes Bank.

- We are a team of ~ 100 professionals and are supported by accomplished consultants and freelancers in the fields of content, database design and optimization.

This role will be accountable for:

- Powering the next phase of growth for MyLoanCare by multi-fold increase in brand reach and customer engagement across digital and conventional mediums

- Understanding consumer needs - expressed & latent; and weaving them into the brand strategy - Creating brand promises, communication & user experiences that differentiate MyLoanCare in the market and drive preference & user action

- Designing & managing implementation of strategic initiatives including brand positioning, creative development across media formats & prospect touchpoints, powering demand generation & customer engagement campaigns, PR, branding and more

- Deploying a data guided ecosystem to gather consumer insights & unleash them to constantly evolve the marketing effort

- Aligning with business team to align brand communication and promotion - Prioritizing multiple projects and initiatives at a fast pace and as per changing business environment

- Evaluating, recruiting, mentoring and managing team members. Work with them for their training needs and career development

- Managing all brand and marketing vendor relationships and partnerships

Skills Required

- Proven expertise in understanding consumer insight and translating them into compelling creative & go-to-market strategies

- Experience in building digitally B2C brands from scratch on tight budgets using micro segmenting, sharp targeting and effective communication

- Deep analytical mind combined with a creative flair

- Proven track record of on managing digital brand for a B2C businesses with focus on SEO, SEM and campaign

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