- Build and manage a rich content cum social media calendar that attracts a qualified audience to increase the visibility &amp; emerge as thought leader. (including blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.). - Work on content distribution cum refurbishing plan so as to ensure that every piece of content is reaching the right audience in the format best enjoyed by them. - Responsible for researching, trend jacking, creating, editing, updating &amp; managing all formats of content. - Co create &amp; newsletters, product update emailers, social media posts, blogs, infographics, PR related articles, video themes &amp; campaigns to drive leads, subscribers &amp; increase awareness. - Editing and proofreading content with a zero-tolerance approach to grammatical errors, poor writing, and plagiarism - Conducting ongoing usability tests to gauge content effectiveness. Work on website optimisation, A/B testing tools, heat maps, Google Analytics for optimisation &amp; to increase the efficacy. - Optimize our marketing automation and lead nurturing processes through email, SEO friendly content, and social channels (Quora, Facebook, Instagram, Twitter, LinkedIn &amp; YouTube). - Engage with influencers to convert them into brand advocates - Work closely with internal &amp; external stakeholders Designers, Technical SEO, product team, sales team &amp; agencies. An ideal candidate would reflect following traits - 3-5 years of content marketing experience, specifically in developing editorial calendars, inbound marketing. - Ability to plan and create content relevant to a specific audience with a strong focus on SEO. - A self starter &amp; a go-getter. - Functional experience in Web CMS and god knowledge of analytics tools such as Google Analytics - Bonus experience include stints in writing features and basic knowledge of HTML &amp; CSS.

Bangalore

myGate - Manager - Content Marketing  

myGate - Manager - Content Marketing   ,Job Description for myGate - Manager - Content Marketing   in myGate in  Bangalore for (3-5) years of experience. Apply Now!

Job Description for myGate - Manager - Content Marketing   in myGate in  Bangalore for (3-5) years of experience. Apply Now!