Mydentist - Manager - Marketing

Scope of work :

Responsible for managing strategic marketing, advertising, alliances and activities for Mydentist. Takes steps to measure, enhance, and enrich the position and image of a company with agreed business objectives.

PRIMARY RESPONSIBILITIES :

- Plan marketing and branding objectives. Prepare and adhere to budgets.

- Prepare marketing strategies alongside other company executives and staff.

- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.

- Oversee creation and delivery of press releases, advertisements, and other marketing materials.

- Good knowledge of digital marketing. Ensure brand messages are consistent.

- Gather and analyze customer insight.

- Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.

- Take calculated risks based on data-driven analytics. Drive overall CRM and direct marketing.

- Working along with the Ops team and the doctors team to ensure that the strategic plan is deployed and operationalized.

- Develop and lead a small team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.