AVP - HR at MyLead Fintech
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My Lead Fintech - Manager - Performance Marketing (3-8 yrs)
Roles and Responsibilities
- Optimize and monitor campaign strategies across all marketing channels
- Conduct A/B testing to create data-driven strategies for hitting key metrics and engaging all funnels
- Execute high-converting marketing strategies based on data analytics
- Identify opportunities to scale business, acquire new customers, and drive customer retention
- Identify threats and opportunity gaps to be addressed
- Oversee paid search and social acquisitions
- Launch or enhance referral marketing programs
- Coordinate across SEO, digital marketing, social media, design, email marketing, and other marketing teams' initiatives
Skills:
- Data Analytics
- A/B Testing
- Marketing Campaign Management
- Conversion Rate Optimization
- Basic User Experience
- Strategy
- Project Management
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