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12/05 Kunal Wadhwani
Senior Manager - Talent Acquisition at MX Player

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MX Player - Monetization Strategy Role - Strategy Consulting/Planning - IIM/ISB/MDI/FMS/IIT (2-4 yrs)

Mumbai Job Code: 821699

Key Responsibilities and Accountability:

- As the Monetization Strategy resource, this individual will work in the Revenue Strategy domain in the Mumbai (Andheri East) location.

- This role shall help drive monetization across the MX Player suite of products. Seeking a skilled future leader who can help establish MX Player as a premium digital publisher in the market - someone who can balance the short and long term, think strategically, and merge creativity with execution excellence.

Design & implement monetization Strategy:

- Identify key health metrics for the ad sales and subscription organizations

- Conduct periodic sales reviews to monitor key health metrics across regions to suggest appropriate course corrections

- Monitor performance (against internal targets and competitor benchmarks) on plan vs. actuals and suggest course corrections

- Establish pricing models to maximize revenues and regularly tune the same to market conditions

Thought Leadership :

- Liaison with industry bodies and technology partners to conceptualize and disseminate case studies for successful monetization solutions

- Articulate and evangelize MX Player's value proposition to clients- organizations, clearly articulate business benefits of MX Player

- Generate advertiser/ sector insights and monitor key trends

Drive Customer Success :

- Be a strong advocate for customers success, and mobilize all appropriate resources to help your customers succeed with MX Player

- Discover new opportunities and expand existing base in clients to achieve monthly, quarterly, and annual quota targets

- Design pitches for impact properties and support sales team for annual deals

- Enable advertiser success through optimization of campaigns using MX Player's internal data and audience management tools

Project Management and process excellence :

- Help implement Salesforce CRM tool and drive adoption among sales team

- Drive continuous improvement in sales processes and run independent experiments

- Coordinate across publishing, marketing, product and content to envision and execute innovative ad solutions

- Manage critical multi-functional projects on enhancing consumer/ customer data

- The role will work very closely with MX Player's top leadership team to drive synergies across different functions to maximize revenues at the group level

Skills & Competencies:

- Strong understanding of sales processes and project management

- Strong relationship building, negotiation and influencing skills

- Curiosity about and broad awareness of global developments in digital space

- Strong presentation and communication skills

- Strong analytical and problem-solving skills

- Self-driven and entrepreneurial

Required Qualifications:

- 2-4 years of overall experience with minimum 1-2 years in Strategy Consulting / Planning roles is a must

- MBA from a Tier 1 B-School along with B.E. / B Tech from top Engineering colleges or BA Economics is preferred

About MX Player:

- MX Player is the world's No.1 entertainment app offering viewers high quality, digital first content. With over 75 million Daily Active Users (DAUs) - it is the largest entertainment platform in the country, present on 1 out of every 2 smartphones. Defining - everytainment- for viewers with entertainment that suits every mood, it currently operates on an ad supported model and is a free to use app for premium content.

- MX Player provides users a wide online streaming library of over 100,000 hours of licensed content, across 10 languages and an exciting slate of MX Original Series with genres ranging across drama, comedy, reality and romance. It's a one-stop app for some of the best Movies, TV Shows, Web Series, Music Videos and Short Videos. The platform lays focus on Exclusive Original Content with emphasis on high-quality Hindi and Regional Languages. The language range includes everything from Malayalam, Tamil, Bengali, Punjabi, Bhojpuri, and Kannada. From the stable of Times Internet (the digital venture of Times of India, India's largest media and entertainment group), MX Player has consistently ranked amongst the top 10 Android apps since 2012 and is available across Android, iOS, Web, Amazon Fire TV Stick and Android TV.

- MX Player is the largest local video platform in the world with an installed base of 500+ million worldwide, with 350+ million in India.

Women-friendly workplace:

Maternity and Paternity Benefits

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