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16/09 Kanchan
Head - Talent Acquisition at MX Player

Views:502 Applications:131 Rec. Actions:Recruiter Actions:8

MX Player - Assistant Manager - Customer Lifecycle Management (2-5 yrs)

Mumbai/Gurgaon/Gurugram/Bangalore Job Code: 979512

Key Responsibilities and Accountability :

- Lead the user retention efforts of the subscription business for MX Player by engaging SVOD and converting existing AVOD users to SVOD users basis data and event flows

- Develop and plan CLM campaigns across Web, Inapps, emailers improve key SVOD KPIs mainly Retention, user engagement and Winback performances etc.

- Execute cross sell & upsell of packs across platforms & ensuring relevant touch points at various levels as per user behavior.

- Executing campaigns across Emailers, Whatsapp, Push notifications

- Work with multiple stakeholders, upstream with executives and marketing leaders and downstream with agencies.

- MIS, Reporting of data and functional formats to be sent across key stakeholders within the company

- Designing A- B tests, SMTP initiatives and Real time execution of campaigns to establish proper campaign funnelization and through relevant KPIs.

- Conducting multivariate testing across marketing

Skills & Competencies :

- Good knowledge of CleverTap, Appsflyer & other CLM tools

- Ability to visualise data effectively to drive growth and arrest churns

- A strong team player, comfortable working collaboratively, virtually and independently in a fast-paced and agile environment

- Monthly data presentation and alignment to business KPIs

Required Qualifications :

- 2+ years of work experience in CLM

- Prior OTT experience would be beneficial

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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