Basic Requirement:

The product marketing manager will be responsible for all the product-based marketing campaigns, marketing strategy & plans. He/She will own the communication and integrations across marketing channels, websites, landing pages, apps, and ad campaigns by working along with different internal teams & agencies. Hands-on experience with tools like Google Analytics, Clever tap, Mix panel, etc to identify the user journey drop-offs & take necessary actions. Identify and execute cross-sell and upsell initiatives i.e. Retargeting & Referral campaigns to drive business growth.

Responsibilities:

- Identifying customer needs by deeply understanding our customers across multiple markets, to create data-driven, actionable insights for product & brand teams.

- Developing and enhancing content about our products including but not limited to Website, App, Landing pages, Case studies, Product videos, Blogs, etc.

- Drive the growth of the product with retargeting & referral campaigns with automation tools.

- Work with the product and engineering team & responsible for moving things internally within the product, and content, design teams.

- Take initiatives for online partnerships that lead to business growth

- Crafting the propositions for new digital products, refining current propositions and messaging driving demand generation, customer acquisition.

- Developing Go to Market strategies by working closely with product and brand teams.

- Designing user journey from awareness to conversion.

Basic Qualifications

- 3-5 years product marketing experience in a tech start-up

- Working knowledge of marketing tools like Google Analytics, Clever tap, Mix panel, etc

- Should possess strong analytical aptitude towards problem-solving and should be inclined to understand digital media, creatives, analytics & other relevant metrics

- Preferably with tech-education background

- Excellent communication skills

- Ability to work across products and ready to take up new challenges

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