Human Resources Manager at MTR Foods Private Limited
Views:462 Applications:120 Rec. Actions:Recruiter Actions:5
MTR Foods Private Limited - Trade Marketing Manager (3-8 yrs)
Looking for candidates who can speak Telugu mandatorily and has had good ASM exposure and some experience in trade marketing.
Responsibility and Mandate:
- Responsible for the development, execution, and performance of all programs designed to increase presence and ultimate takeaway.
- Manage and evaluate trade promotion activations to ensure maximum returns.
- Coordination and communication of product price and pack changes.
- Ensure 100% implementation of all trade schemes in operation.
- Build trade marketing infrastructure in the region by developing sound systems and processes required to deliver marketing effectiveness.
- Act as an information pool for competitor activities across major categories and support the Category Management team.
- Study competitor marketing and promotion strategies and pre-empt the same whenever possible and suggest action plans.
- Analyse the Channel wise and category-wise output of the sales in each location to initiate the strategies that can be done to improve the overall sales of the product.
- Analyse various consumer data that has been collected through market research and BTL activities. Also conduct pre & post promo analysis.
- Contribute towards brand planning process and marketing calendar development.
- Responsible for designing launch initiatives of all NPD. Decide & monitor placement norms.
- Implementation of Planogram as per agreed norms.
- Closely track secondary/off-take sales in Key Outlets & Modern Trade.
Main tasks and/or projects:
- Planning & activating of all BTL activities including visibility drives, rural sales activations, samplings, loyalty programs, QPS, etc.
- Initiate Loyalty programs in various channels.
- Key outlet activation in other Top towns.
- Merchandising strategy & BTL activities across channels.
- Working with the sales team to understand the need of POSM materials, and then executing all implementation of POSM (design, production, logistic, how-to-fill strategies etc.) thru external agencies or thru internal sales.
- Effective execution of New Product launches with a sound Go to Market Strategy.
- Initiate secondary online billing /base work - Understanding of ECO/BILLS/LINES/BE.
- To Drive Numeric and Weighted Distribution.
- Act as Catalyst for RTM Design and Execution.
- 3+ years of experience in Trade Marketing in FMCG, preferably Foods.
- Experience in new launches and building new brands.
- Proven experience in establishing Trade Marketing infrastructure.
- Channel sales understanding - URBAN / RURAL /GT/MT - Categorisation of O/L (Key grosser/Mass grosser/ E&D O/L / Pan / Ch / Cosmetic -PS).