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24/11 Priya
Human Resources Manager at MTR Foods Private Limited

Views:462 Applications:120 Rec. Actions:Recruiter Actions:5

MTR Foods Private Limited - Trade Marketing Manager (3-8 yrs)

Hyderabad Job Code: 1184928

Looking for candidates who can speak Telugu mandatorily and has had good ASM exposure and some experience in trade marketing.

Responsibility and Mandate:

- Responsible for the development, execution, and performance of all programs designed to increase presence and ultimate takeaway.

- Manage and evaluate trade promotion activations to ensure maximum returns.

- Coordination and communication of product price and pack changes.

- Ensure 100% implementation of all trade schemes in operation.

- Build trade marketing infrastructure in the region by developing sound systems and processes required to deliver marketing effectiveness.

- Act as an information pool for competitor activities across major categories and support the Category Management team.

- Study competitor marketing and promotion strategies and pre-empt the same whenever possible and suggest action plans.

- Analyse the Channel wise and category-wise output of the sales in each location to initiate the strategies that can be done to improve the overall sales of the product.

- Analyse various consumer data that has been collected through market research and BTL activities. Also conduct pre & post promo analysis.

- Contribute towards brand planning process and marketing calendar development.

- Responsible for designing launch initiatives of all NPD. Decide & monitor placement norms.

- Implementation of Planogram as per agreed norms.

- Closely track secondary/off-take sales in Key Outlets & Modern Trade.

Main tasks and/or projects:

- Planning & activating of all BTL activities including visibility drives, rural sales activations, samplings, loyalty programs, QPS, etc.

- Initiate Loyalty programs in various channels.

- Key outlet activation in other Top towns.

- Merchandising strategy & BTL activities across channels.

- Working with the sales team to understand the need of POSM materials, and then executing all implementation of POSM (design, production, logistic, how-to-fill strategies etc.) thru external agencies or thru internal sales.

- Effective execution of New Product launches with a sound Go to Market Strategy.

- Initiate secondary online billing /base work - Understanding of ECO/BILLS/LINES/BE.

- To Drive Numeric and Weighted Distribution.

- Act as Catalyst for RTM Design and Execution.


MBA/Post Graduate.


- 3+ years of experience in Trade Marketing in FMCG, preferably Foods.

- Experience in new launches and building new brands.

- Proven experience in establishing Trade Marketing infrastructure.

- Channel sales understanding - URBAN / RURAL /GT/MT - Categorisation of O/L (Key grosser/Mass grosser/ E&D O/L / Pan / Ch / Cosmetic -PS).

Women-friendly workplace:

Maternity and Paternity Benefits

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