MTR Foods - Marketing Manager

Job Description for Marketing Manager

Main Challenges in this Position:

1) Own the Category/Categories P&L- to drive profitable growth

2) Drive on newer opportunities for the assigned category with respect to: Geography, New segments, Premiumization

3) Drive on newer opportunities for the assigned category with respect to: Geography, New segments, Premiumization

4) Work along with a cross-functional team to deliver on innovations within the category

Responsibility and Mandate:

5) Ensure the assigned category delivers objectives in respect of volumes, market share and margins

6) Develop the category strategy through strong consumer insights that deliver consumer loyalty and generate demand

7) Drive innovation process for the assigned categories

8) Develop and execute category advertising and promotion campaigns with cost-effective media mix to support brand objectives

9) Determine consumer research objectives, initiate research and integrate findings into product plans.

10) Coordinate all category product initiatives through the entire value chain to ensure profitable growth

11) Determine marketing consumer research objectives, initiate research and integrate findings to product plans.

12) Drive cost reduction projects to deliver product margins

13) Independently manage marketing operations for the assigned category

14) Work with external agencies to execute the category strategy

Main Tasks and/or Projects:

1) Build and execute category plans

2) Own the P&L for the category.

3) Drive innovation projects

4) Support Trade marketing with BTL

Criteria for Evaluation:

1) Category Volume.

2) Market Share.

3) Contribution margin.

4) Brand Advertisement salience

5) Promotion effectiveness.

6) Project Management

7) Adherence to timelines in full execution of all plans

Education & Experience:

- Master's in Business Administration from top B schools

- 4-6 years of exp with at least 2 years of brand exp

- Min 1 Year exp in sales

- Sound marketing concepts, analytics, and interpersonal skills.

- Good understanding of business dynamics in India.

- Experience in packaged foods industry.

- Understanding of TG: Millenials/Gen Z

- Experience in digital campaigns and eCommerce/MT focussed categories

- Experience in category development

- Experience of new product development