MTR Foods - Manager - Digital Marketing & eCommerce

Job Description for Digital Marketing & E-Commerce Manager

- Drive the 360 digital agenda for MTR company & brand

- Develop a robust e-commerce marketing strategy- own portal/ market places and drive execution in partnership with the channel sales team.

- Define and develop plans for MTR's successful play in digital marketing (along with Category leads) and e-commerce on the market places front (along with the sales team).

- Drive sales and profit growth for own portal (e-commerce)

- Lead CRM and ORM initiatives.

- Lead the relationship with Digital AOR.

- Drive sales Growth on e-commerce

- Drive promotion effectiveness.

- Drive impact of Brand through Digital activations.

Education & Experience :

- Master's in Business Administration from top 25 B schools.

- 5+ years- of work experience in digital and e-commerce space.

- Understanding of FMCG functioning desirable.

- Consumer Goods marketing experience.

- Digital & e-Commerce marketing experience.

- Good understanding of changing digital landscape in India. M

- Experience in packaged foods industry.

- Experience in working with agency partners.

Competence & Skills:

- Knowledge of Digital Marketing & E-Commerce.

- Analytical Skills.

- Prior project management experience.

- Understanding of FMCG sales system in India.