Posted By
Posted in
Sales & Marketing
Job Code
995123
Responsibility and Mandate :
- Develop, negotiate, sell and execute optimal TOT and ensure compliance.
- Develop appropriate marketing and activation calendars with the Accounts in alignment with the Overall Marketing calendar, trade promotions, NPD launches, etc.
- Analyse performance of Accounts at regular intervals to initiate corrective action.
- Designing suitable go-to-market strategy for the accounts to ensure 95% + Fill Rates while maintaining freshness of products.
- Develop in-store visibility plans in coordination with local Distributor's management; and follow-up to achieve timely & effective implementation.
- Ensure periodic meetings at customer outlets to calibrate customer expectations, understand competitor plans in order to proactively counter competitive action.
- Lead development and of activation programs for the Modern Trade Channel.
- Analyze competitor activities to spot trends and patterns around their strategy to formulate suitable counter strategies.
- Support Regional KAMs managing MT operations with promotion and trade marketing activities.
- Responsible for NPD listing in national accounts and E-Com channels.
Experience :
- 10+ years of experience in FMCG, preferably Foods with KAM experience of 6+ years.
- Experience in having managed national MT chains.
- Experience in new launches and building new brands in MT.
- Experience in developing and implementing successful activation programs.
- Work Experience as a category specialist in the consumer side.
- Experience in driving business through E-Commerce channels.
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Posted By
Posted in
Sales & Marketing
Job Code
995123
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