08/01 Satyakant
Head - Talent Management at MTR Foods Pvt. Ltd.

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MTR Foods - Head - Marketing - IIM/ISB/MDI/FMS (7-10 yrs)

Bangalore Job Code: 880197

Job Description for Head - Marketing at MTR Foods

Main Challenges in this Position :

- Own the Category/Categories P&L- to drive profitable growth for the Category.

- Develop category & brand strategy.

- To independently manage marketing operations for the assigned category/set of categories.

- To work along a cross functional team to deliver on innovations within the category.

- To lead a team of Marketing Managers.

Responsibility and Mandate :

- Ensure assigned category delivers objectives in respect of volumes, market share and margins.

- Develop the category /brand strategy that delivers consumer loyalty and generates demand.

- Drive innovation process for the assigned categories.

- Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives- across traditional & new age media.

- Determine marketing consumer research objectives, initiate research and integrate findings to product plans.

- Coordinate all category product initiatives through the entire value chain to ensure profitable growth.

- Drive cost reduction projects to deliver product margins.

- Manage category budgets and manage a team on Marketing Managers.

Main Tasks and/or Projects :

- Build and execute category plans- using a strong consumer lens.

- Own the P&L for the category.

- Lead the innovation projects for the category/ categories.

- Support sales with Below the Line activities.

Criteria for Evaluation :

- Category volume

- Market share.

- Contribution margin

- Brand health

- Promotion effectiveness

- Innovation plans and effective rollout

- On Time in Full execution of all plans

Education and Experience :

- MBA from premier B-School

- 7+ years of experience in Sales and Marketing in FMCG companies

- Currently working as a Sr. Brand Manager, Group Product Manager etc.

- Sound marketing concepts, analytics and interpersonal skills.

- Good understanding of business dynamics in India.

- Experience in packaged foods industry.

- Experience in managing a team of Brand Managers.

Competence/Skills :

- Good Domain Knowledge of Marketing with exposure to advertising development, media planning and consumer research.

- Consumer Insights.

- Prior project management experience.

- Understanding of FMCG sales system in India.

- Digital Media knowhow.

Women-friendly workplace:

Maternity and Paternity Benefits

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