Human Resources Manager at MTR Foods Private Limited
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MTR Foods - Head - Marketing (7-10 yrs)
Responsibility and Mandate:
- Ensure assigned category delivers objectives in respect of volumes, market share and margins. -
- Develop the category /brand strategy that delivers consumer loyalty and generates demand.
- Drive innovation process for the assigned categories.
- Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives - across traditional & new age media.
- Determine marketing consumer research objectives, initiate research and integrate findings to product plans. -
- Coordinate all category product initiatives through the entire value chain to ensure profitable growth. -
- Drive cost reduction projects to deliver product margins.
Main Tasks and/or Projects:
- Build and execute category plans- using a strong consumer lens.
- Own the P&L for the category.
- Lead the innovation projects for the category/ categories
- Support sales and trade marketing with Below the Line activities
- Master's in Business Administration from top 25 B School and 7+ years of experience in sales and marketing in FMCG
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