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Human Resources Manager at MTR Foods Private Limited
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MTR Foods - Head - Marketing (7-10 yrs)
Responsibility and Mandate:
- Ensure assigned category delivers objectives in respect of volumes, market share and margins. -
- Develop the category /brand strategy that delivers consumer loyalty and generates demand.
- Drive innovation process for the assigned categories.
- Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives - across traditional & new age media.
- Determine marketing consumer research objectives, initiate research and integrate findings to product plans. -
- Coordinate all category product initiatives through the entire value chain to ensure profitable growth. -
- Drive cost reduction projects to deliver product margins.
Main Tasks and/or Projects:
- Build and execute category plans- using a strong consumer lens.
- Own the P&L for the category.
- Lead the innovation projects for the category/ categories
- Support sales and trade marketing with Below the Line activities
Candidate Profile:
- Master's in Business Administration from top 25 B School and 7+ years of experience in sales and marketing in FMCG
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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