MTR Foods - Head - Digital Marketing

Head - Digital Marketing, E - Commerce & Retail

- Drive the digital agenda for MTR company & brand.

- Develop a robust e-commerce strategy- own portal/ market places and drive execution in partnership with the channel sales team.

- To drive sales and expansion of Namma MTR- MTR Foods- own stores through Local area activations.

- Build a 360 view of the health of the business, categories and brand and help build strong insights into the business overall to help drive targeted action.

- Drive sales and profit growth for own portal (e-commerce) and Namma MTR stores.

- Define and develop plans for MTR's successful play in digital marketing (along with Category leads) and e-commerce on the market places front (along with the sales team).

- Build a franchiseable proposition for Namma MTR for expansion across Karnataka.

- 2 cr total e-commerce spends; Retail team comprising of Retail Manager and Executives reporting to this role. Work includes working with Digital Agencies and Activation Agencies.

- Lead Digital mandate for MTR.

- Own the P&L for e-commerce and Namma NTR

- Drive sales with ATL (Digital) and Below the Line activities.

Criteria for Evaluation :

- Sales Growth on e-commerce and Namma MTR.

- Promotion effectiveness.

- Impact of Brand through Digital activations.

- On Time in Full execution of all plans.

Candidate Profile :

- Master's in Business Administration from top 25 B schools.

- 8+ years of work experience in digital and e-commerce space. Retail experience in brick and mortar would be an added benefit.

- Understanding of FMCG functioning desirable.

Experience :

- Consumer Goods marketing experience.

- Digital & e-Commerce marketing experience.

- Good understanding of business dynamics in India.

- Experience in packaged foods industry.

- Experience in managing a team.

Competence :

- Knowledge of Digital Marketing & E-Commerce.

- Analytical Skills.

- Prior project management experience.

- Understanding of FMCG sales system in India.

- Retail know how.