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01/10 Satyakant
Head - Talent Management at MTR Foods Pvt. Ltd.

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MTR Foods - Brand Manager (2-5 yrs)

Bangalore Job Code: 749466

Job Roles and Responsibilities of Marketing Manager (Brand Manager):

- Key challenge in this position is to drive profitable growth for the category assigned.

- To independently manage marketing operations for the assigned category/set of categories.

- To work with cross functional teams to deliver on innovations within the category/categories.

- Work with external agencies to execute the brands strategy.

- Ensure assigned category delivers objectives in respect of volumes, market share and margins.

- Develop the category /brand strategy that delivers consumer loyalty and generates demand.

- Drive innovation process for the assigned categories.

- Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives.

- Determine marketing consumer research objectives, initiate research and integrate findings to product plans.

- Coordinate all category product initiatives through the entire value chain to ensure profitable growth.

- Drive cost reduction projects to deliver product margins.

Desired Skills & Experience:

- MBA/PGDM from premier B-Schools (Candidate should have have graduated in 2017/2016/2015/2014).

- 2-5+ years of cross functional experience in Marketing & Sales in a FMCG company, preferably Foods.

- Sound marketing concepts, analytics and interpersonal skills.

- Understanding of FMCG sales system in India.

- Good understanding of business dynamics

Women-friendly workplace:

Maternity and Paternity Benefits

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