Your team responsibilities

Marketing Effectiveness Analyst

The Marketing Effectiveness Analyst is expected to proactively analyse data, identify trends, and develop recommendations for changes to budget investment and marketing strategies.

The role reports to the Regional Head of Index Marketing and plays an important role in supporting the growth of MSCI's index business.

The person will bring marketing knowledge and an appetite for financial products to ultimately support the objectives set by the Global Head of Product Marketing.

As well as supporting the wider Index Marketing team on planning, developing, coordinating, and executing product launches and campaigns, the Index Marketing Effectiveness Analyst will be responsible for bringing data led decision making to the heart of the marketing team approach and will work with colleagues across both Marketing and Product.

The role will have broad responsibility to produce meaningful metrics for the business and offer fact-based insights to help guide strategies for brand positioning, client retention and development, pricing, product innovation, industry partnerships, and cost-effective methods for attracting new business.

The successful candidate will join a team of four Index product marketers globally and will report to the Regional Head of Index Marketing based in London.

What we will offer you: Depending on your location of your role, you can expect.

Competitive fixed and variable compensation, holiday/vacation allowance and retirement savings plans/pensions

A wide range of benefits including - healthcare, dental plans, risk insurances and (location dependent) - cycle-to-work schemes, gym benefits, retail discounts

A hybrid work environment, for the vast majority of employees, offering a more progressive way of working to give you the flexibility, accountability, and responsibility to empower you to perform at your very best. At the center of this way of working is a culture which is built on a strong foundation of trust. We trust our people and they trust our organization's leaders to support them.

An inclusive and performance driven culture where you are empowered to maximize your potential in an environment where all individuals are respected and encouraged to bring their authentic selves to work

A purposeful approach to Wellbeing to provide you with all the resources you need to be your best at work and in your personal life. Our Here For You Employee Assistance Program provides confidential emotional support with local experts, financial and legal advice in a wide range of issues as well as access to online information, resources and tools. All the services are available for our employees free of charge.

Your key responsibilities

Marketing campaign support and coordination

Responsibility for the delivery of campaign analysis and performance reporting

Day to day budget management and ROI champion

Client segmentation and insights

Competitive intelligence gathering

Industry and client research

Proactive identification of analytical opportunities to expand our insight and drive greater efficiency of marketing activity.

Your skills and experience that will help you excel

University degree in marketing, finance, or related field

Minimum 5 years of experience in relevant field

Knowledge of Google Analytics, Pardot and Qliksense dashboard preferred

Sound understanding of marketing effectiveness and measurement techniques

Excellent verbal and written communication skills with strong attention to detail

Excellent organizational skills, ability to work on multiple projects/plans and work well under pressure to meet deadlines

Ability to navigate marketing analysis/measurement and CRM platforms including Salesforce.

Excellent Microsoft PowerPoint and Excel skills

Diligent work ethic. Must be self-motivated and take a proactive approach.

To be successful in this role, you'll be highly numerate, commercially aware and have knowledge across customer marketing disciplines

You will have a keen understanding and passion for data driven marketing including the development of: marketing metrics, client insight and marketing campaign performance KPIs

Naturally inquisitive with strong analytical skills

A confident, communicative project manager

How we'll support you

Coaching, support and encouragement from experts in your team

Access to a wide range of learning opportunities to support your growth and development

Customizable learning journeys to help you navigate your professional development

Transparent performance-based compensation schemes

Employee Resource Groups such as MSCI Pride, Black Leadership Network, Women's Leadership Forum, Women in Tech, Asian Support Network, All Abilities and Climate Action Groups.

About MSCI and our teams

MSCI is a leading provider of critical decision support tools and services for the global investment community. With over 50 years of expertise in research, data and technology, we power better investment decisions by enabling clients to understand and analyze key drivers of risk and return and confidently build more effective portfolios. We create industry-leading research-enhanced solutions that clients use to gain insight into and improve transparency across the investment process.

Our values define the working environment we strive to create. We are inclusive, we champion bold ideas, we always pursue excellence, and always act with integrity. Personal accountability and responsibility are key to success, and we always work as a team to remain client centric.

At MSCI diversity is at our core and inclusion defines our culture. Our people are empowered to maximize their potential in an environment where all individuals are respected and encouraged to bring their authentic selves to work. We work, learn and grow together and we are committed to hiring and promoting qualified women, ethnic minorities and members of the LGBT+ community candidates, who have historically been underrepresented in financial services.

To learn more about life at MSCI please visit https://careers.msci.com or follow us on LinkedIn, Twitter, Glassdoor.

To all recruitment agencies: MSCI does not accept unsolicited CVs/Resumes. Please do not forward CVs/Resumes to any MSCI employee, location or website. MSCI is not responsible for any fees related to unsolicited CVs/Resumes.

MSCI Inc. is an equal opportunity employer committed to diversifying its workforce. It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, gender, gender identity, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy/maternity leave), veteran status, or any other characteristic protected by law.

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