MPL Gaming - Brand Communications Role

Brand Communications - Job

Description

Location:

Bangalore

Years of Experience : 1-3 Years

Role & Responsibility :

- Effective usage of ATL activities to communicate brand attributes

- Competitor Analysis - Continuously monitor competition activities in-media and on-ground and highlighting it within the team

- Ideate and create the brand plan as a process to establish the brand positioning with regard to upcoming features and games in the app

- Creative and media analysis of competition

- Planning marketing activities with external agencies and internal team

- Preparing creative, media, and PR briefs to establish alignment to the brand plan

- Creating marketing strategies and brand building exercises

- Standardization of creative communication with appropriate stakeholders

- Timely deliverance of all the elements to make the campaign successful

- Effective implementation of Media and PR

- Spotting opportunities to leverage brand attributes through media

- Constantly monitor the effectiveness of various media vehicles deployed

- Responsible for creating, managing and executing digital marketing campaigns to drive various KPI- s

- Measure, analyze and improve the performance of digital campaigns through insights and learnings from data

Skills & Qualifications :

- 1-3 years of experience in driving successful communications strategy and execution

- Curiosity and drive to deeply understand Customer needs, segmentation and the business, and the ability to analyze, interpret and synthesize data into a compelling story

- Ability to engage partners across the organization at the right times to collaboratively solve problems, while keeping them informed, engaged and involved along the way

- Strong creative acumen and analytical skills to work with a defined strategy

- Ability to focus on both broad, strategic vision and small, critical details

- Strong communication, presentation and analytical skills

- Expertise in communication measurement, analytics and reporting