Digital Marketing Lead Desired Profile : - PGDM/MBA/Mass Communication Degree from reputed institutions. - Minimum of 10 + years of experience in marketing or marketing communications in a B2B environment (prefer technical/ industrial environment) Role : Digital Marketing: - Planning and Strategy for Digital Marketing channel for IT Services or similar companies in the B2B sector - Manage digital communications to amplify the messages and disseminate on relevant channels including email marketing, digital platforms, marketing automation, nurture campaigns, social media - Aligning and developing communications based on business priorities, working with SMEs across verticals, as well as with business heads and other stakeholders (business, communications, digital, marketing, ABM and sales, etc.) - Aligning and tracking communications activities as per business priorities and GTM strategy SEO: - Planning and Strategy for SEO and SEM - Working with the agency to maintain the keyword listing - Writing and executing on plans for the organization that is in alignment with content for website, social, SEO and email Content Marketing: - Develop and track Thought Leadership plan and own it for across assigned portfolio's - Website audit to ensure that Content is up to date and relevant and supports the Digital Marketing Goals Update website content and assets by working with the Marketing leads, SMEs and business leaders - Awareness and proven track record in translating business content to suit various markets we operate in - Strong project management skills with the ability to manage several projects at any given time - Understanding and experience in content writing along with strategic thinking capability Marketing Automation: - Familiar with marketing automation tools (e.g. Marketo) - Working with the Account teams to drive campaigns for Lead gen and Lead Nurturing - Maintaining Dashboards and accountable for Cross channel Metrics - Fluency in English (written and spoken)

Bangalore

Mphasis - Lead - Digital Marketing 

Mphasis - Lead - Digital Marketing  ,Job Description for Mphasis - Lead - Digital Marketing  in Mphasis in  Bangalore for (10-15) years of experience. Apply Now!

Job Description for Mphasis - Lead - Digital Marketing  in Mphasis in  Bangalore for (10-15) years of experience. Apply Now!