HR Manager at Digital Miles AUS based Company
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Mologix - Manager - Organic Digital Marketing (8-10 yrs)
- As a digital marketing expert, you will be responsible for performance marketing campaigns on FB & Google AdWords. If you are ROI drove, a tracking nazi and a data Superman, you are perfect for the role.
- You will help create & execute strategy for new user acquisition and also returning user engagement on Google & FB. You should have in-depth knowledge of Adwords and be a hands-on marketer having run a search as well as display campaigns including A/B testing ads. Along with running the accounts, you will also contribute to our overall growth strategy nationally as well as at a city level marketing strategy.
- Social media strategy and goal setting.Social media and planning and online marketing budget allocation.Amplify company's marketing campaigns and generate buzz online through social platforms.Conversion strategy.
- Measure & Analyze to establish ROI.Big Idea formulation and execution.
- Manage Social Media marketing campaigns and day-to-day activities
- Curate relevant content for social platforms.- Monitor, listen and respond to users in a Social way while cultivating leads and sales.
- Cross promotion strategy and execution.- Develop and further expand community/blogger outreach.
- Oversee design.- Create and manage social ad campaigns.
- Compile report to measure ROI.
- Manage the entire digital marketing team. If overall marketing then also manage brand marketing team
- Executing marketing campaigns through SEM, FB, Google Display, Email & Affiliate marketing.
- Experience in organic and content marketing
- Optimizing the 3 channels to deliver the best ROI while ensuring targets are met.
- Ensure process improvements pro-actively and improve operational efficiency
- Periodic reporting to management on performance of campaigns
- Gathering insights into campaigns and consumer behavior and implementing the learnings
- Partner with marketing manager to ensure that different campaigns are being executed
- Developing and executing new and innovative strategies for consumer acquisition.
- Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI.
- Is from e-commerce industry (A must)
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