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Moglix.com - Senior Manager - Digital Marketing (5-9 yrs)
Founded in 2015 by Rahul Garg and backed by marquee investors like Mr. Ratan Tata, Accel, Sequoia, Tiger Global & IFC, Moglix is India's fastest growing start up today. It is partnering with its clients to re-imagine and transform B2B commerce & supply chain through cutting edge technology.
Role : Senior Manager - Digital Marketing
The incumbent will be expected to lead the Digital Marketing function for SME Online business. He'll be expected to drive the digital footprints for SME-Online business with an overall objective of increasing the brand visibility & enhancing customer engagement across all prominent digital platforms
Responsibilities :
- Manage a team of merchandizing & digital marketing team members
- Drive all digital marketing activities for Moglix through web & app
- Own the digital marketing budget and utilize the same in most effective manner
- Devising strategies to drive Customer engagement through online traffic and results on website, Google Analytics (GA), Adobe analytics & Web engagement
- Strategize and Execute all digital marketing campaigns including SEO/SEM, marketing database, email, social media, app marketing and display advertising campaigns
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Optimization and bid management of PPC campaigns. Analyze Clicks and Conversion data, ad expenses and ROI
- In-depth keyword and audience research, Competition analysis, Web Site analysis
- Content marketing with - Best in Class- content & design creation across the portfolio to influence buyers- behavior
- Presenting the content in line with the organization's philosophy and offerings
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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