Reporting Manager - VP - SME Online
Role Objective :
- To manage and successfully drive an SBU consisting of multiple product categories over an E-commerce driven channel, while achieving targets against the KPIs. This role demands the candidate to be a go-getter who has a knack for problem-solving and growth hacking.
- The business requires acumen to disrupt the traditional procurement processes of the MSME market and bring in a more organized way of transaction. The profile allows the candidate to project entrepreneurship and leadership skills which contributing towards the success of the organization
Role Responsibilities :
- Responsible for maximizing sales and profit of the categories and achieving sales budgets while remaining competitive in the marketplace
- Management of top-line and bottom-line (P&L), merchandise mix and price sanity
- Negotiate all vendor buying agreements between the company and respective suppliers
- Work with merchandising teams on promotional planning and merchandising on the sales platforms
- Work with marketing teams for selecting products through online paid channels, social media etc., while ensuring pricing accuracy
- Work closely with suppliers, majorly brands and engage them in joint business plans with a promise of growth and scale
- Plan category structure as per the market, while ensuring no SEO impact, to improve the customer shopping experience
- Monitoring product lifecycle of every product in the category and take early calls for opportunity maximization
- Accurately forecasting trends, planning stock and monitoring performance
- Maintaining strong focus on KPIs such as Traffic, CTR, Conversion, Bounce Rate, etc.
- Planning and developing the product range and finalizing the pricing strategy for products
Ensuring 100% customer satisfaction through Seller/brand level monitoring of the NPS score vis-a-vis Inventory Management, Delivery SLA, Product Quality, Returns/Cancellations, etc.
Key Stakeholders :
Internal :
With: Supplier Management & Cataloging Teams. Marketing, Merchandising & Product Management Teams. Order Management, Warehouse & Customer Care Teams. Finance, Technology & HR
Purpose: For on-boarding, product listing and servicing of vendors. For ensuring Customer Segmentation/Targeting/Positioning and smooth UI/UX. For ensuring high CSAT and Customer NPS. For managing various business stakeholders, namely Vendors, Customers and Team Members.
External :
With: Vendors, Brands, Suppliers
Purpose: Onboarding, price negotiations, new category introduction
Education: MBA from Tier 1/1.5 institute
Required Skills:
- Excellent communication & people management skills
- High level of ownership, willingness to set up things from scratch
- High proficiency in comprehending and building analysis over large and complex data sets
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