Modi Naturals - Manager - Marketing - IIM/MDI/ISB

- Own the marketing (online and offline) strategy. Manage branding, advertising, promotions, & communication activities ensuring maximum brand visibility

- New product development, innovation in existing products

- Partner with all business functions, especially sales to develop strategy and tactical implementation of marketing initiatives

- Researching consumer markets, monitoring marketing trends and identifying potential areas in which to invest based upon consumer needs and spending habits.

- Liaising with PR, Digital, IR agencies

- Coming up with ideas for new packaging designs, including shape, size, color, fonts and imagery.

- Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring designing and messages meet the company brand regulatory guidelines.

- Monitoring product distribution and consumer reactions through focus groups and market research.

- Competition tracking and benchmarking

Candidate Profile:

The ideal candidate will have up to 2-4 years- experience of Brand/communication management in FMCG/ white Goods/ services. Candidates looking to shift from advertising agencies to marketing will also be considered. The candidate would be required to travel.

Essential Qualification:

- MBA from a premier institute

- 2-4 years of experience in Brand/Communication Management

- Candidate must have some experience in innovation and new product development.

- Excellent communication and presentation skills; Highly-organized, a self-starter, resilient and able to perform under pressure.

- Track record of delivery, goal oriented along with ability to set clear priorities and meets deadlines.

- Result oriented, entrepreneurial and self-motivated.

- Must have a passion for being a brand person and a desire to stay ahead of the curve in various platforms, trends, and evolutions.