Specifically looking from Gaming Companies in India
Plan campaigns for user acquisition, engagement and retention based on the marketing budgets
Drive high quality user acquisition and app installs through innovative marketing campaigns ensuring healthy ROI
Establish, implement and measure the effectiveness of marketing initiatives to drive engagement, retention and customer life time value
Analyze user generated data to discover behavior patterns. Fine tune the campaigns based on the findings.
Work with marketing partners, vendors and internal teams to design and implement innovative marketing campaigns
Focus on driving downloads from organic channels including but not limited to social media and blogs
Establish best practices for marketing and advertising in the mobile space
Regular Reports and Updates to Management
Channels to Manage
- Mobile affiliates/platforms to drive installs
- GDN for mobile downloads
- FB power editor/ Google Adwords
- Marketing Automation Tools
- Email
- Social Media
Desired Tools:
- Mobile App Attribution and Analytics platforms like Appsflyer
- FB Power Editor
- Google Adwords and Analytics
- RTB Platforms
- CRM and ESP
- Push notification Tools
Desired Experience:
At-least 5 years of relevant work experience in mobile and digital marketing. Minimum 3 years of hard core mobile app marketing experience is desired.
Desired Skills Required:
- Outstanding verbal and written communication skills in English
- Strong quantitative abilities, distinctive problem-solving and excellent analysis skills
Preferred
- Experience in gaming in general and marketing mobile games in particular
You can also reach me at +91 40 40079966|Ext:210
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