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30/06 Vijeta
Talent Acquisition Specialist at Mobikwik

Views:391 Applications:117 Rec. Actions:Recruiter Actions:0

MobiKwik - Senior Associate - Marketing (8-12 yrs)

Gurgaon/Gurugram Job Code: 1118784

Roles & Responsibilities:

- Create and execute the marketing communications plan for the supported business areas

- Work on online, offline & internal communication for the brand.

- Enrich our blog posts, social media content, website content and marketing copies

- Develop the content strategy, maintain editorial and social media calendar and deliver on time

- Work with the internal design/merchant team and 3rd party media vendors to execute brand campaigns, build awareness, increase win rate, and promote customer retention

- Optimize content considering SEO and Google Analytics

- Conduct thorough research on industry-related topics, generating ideas for new content types and proofreading articles or copies before publication

- Providing insights, recommendations on strategies to evolve and improve marketing programs to optimize performance and improve ROI

- Drive a consistent approach to content planning, development, and distribution and share feedback to improve operational efficiency

- Run paid ads to increase brand visibility on social media channels

Minimum Qualifications:

- 3 years of relevant work experience with a Degree in Marketing, Communication, Business or any media related stream with having worked with any FinTech brand in the past is a plus

- Excellent writing, proofreading skills with a keen eye for detail

- Knowledge regarding keywords, web content, content marketing etc

- Experience in editing and publishing content using WordPress

- Willing to work under stringent deadlines and with minimum supervision

- Excellent understanding of digital marketing concepts and best practice

- Experience with B2C social media, SEO, Push and Email marketing

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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