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30/06 Vijeta
Talent Acquisition Specialist at Mobikwik

Views:344 Applications:110 Rec. Actions:Recruiter Actions:0

MobiKwik - Senior Associate - Marketing (8-12 yrs)

Gurgaon/Gurugram Job Code: 1118784

Roles & Responsibilities:

- Create and execute the marketing communications plan for the supported business areas

- Work on online, offline & internal communication for the brand.

- Enrich our blog posts, social media content, website content and marketing copies

- Develop the content strategy, maintain editorial and social media calendar and deliver on time

- Work with the internal design/merchant team and 3rd party media vendors to execute brand campaigns, build awareness, increase win rate, and promote customer retention

- Optimize content considering SEO and Google Analytics

- Conduct thorough research on industry-related topics, generating ideas for new content types and proofreading articles or copies before publication

- Providing insights, recommendations on strategies to evolve and improve marketing programs to optimize performance and improve ROI

- Drive a consistent approach to content planning, development, and distribution and share feedback to improve operational efficiency

- Run paid ads to increase brand visibility on social media channels

Minimum Qualifications:

- 3 years of relevant work experience with a Degree in Marketing, Communication, Business or any media related stream with having worked with any FinTech brand in the past is a plus

- Excellent writing, proofreading skills with a keen eye for detail

- Knowledge regarding keywords, web content, content marketing etc

- Experience in editing and publishing content using WordPress

- Willing to work under stringent deadlines and with minimum supervision

- Excellent understanding of digital marketing concepts and best practice

- Experience with B2C social media, SEO, Push and Email marketing

Women-friendly workplace:

Maternity and Paternity Benefits

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